Experimental pay model, new apps launched by Missourian
October 29th, 2012
Along with a suit of new applications for tablets and smartphones, the Missourian has begun experimenting with charging for membership so as to not “give away content.” Although paid memberships is not a new concept, this model has tweaked the idea a bit; stories are available on the site for a 24-hour period after publication, and then become archived and are only available to members. This new content strategy is reflective of a digital movement in Media of the Future.
Story by Reynolds Journalism Institute
While newspapers around the world are increasingly turning to metered or subscription models to boost digital revenue, the Columbia Missourian has launched both a membership paid content strategy and a suite of new applications for the iPad, iPhone and Android tablets and smartphones.
While charging for content and offering a variety of ways for readers to consume it is hardly new, the Missourian’s membership approach is different. Editors worked with paid content strategy expert Guy Tasaka and the Donald W. Reynolds Journalism Institute to create the experimental pay model.
The Missourian decided to employ a strategy that allows readers to access any news story in the first 24 hours after it is published. After that 24-hour period, stories are archived and available only to users who become members at a rate of $5.95 per month. More…