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National study will determine motives that drive consumers’ media preferences and behaviors
Mar 2, 2012
Developing media of the future means developing new means of funding media through advertisements. This story highlights an innovative approach to doing so.
From Reynolds Journalism Institute
The Donald W. Reynolds Journalism Institute (RJI) and the Missouri School of Journalism will partner with HCD Research to conduct a national study among 18-70 year-olds to determine their media use and reactions to how news sites are structured and navigated.
The study is under the direction of Reynolds Fellow, Paul Bolls, an associate professor of strategic communication and co-director of the PRIME (Psychological Research on Information and Media Effects) Lab in the Missouri School of Journalism.
The study seeks to obtain a deeper understanding of psychological motives that drive media preferences and use to help news outlets and advertisers optimize content and delivery platforms for their target audiences. The study will identify how internet-use habits and preferences are determined by physiologically-based motivations. More…