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Reynolds Fellow debuts social media classified ad platform at Silicon Valley Launch Festival
Mar 9, 2012
There are several ways to innovate media for the better, one of them is finding new ways to subsidize news websites. RJI Fellow Peter Meng developed a new classified ad platform in hopes of bringing loss revenues back to newspapers.
From RJI Online
Peter Meng, 2011-2012 fellow at the Reynolds Journalism Institute at the University of Missouri School of Journalism has developed a digital classified ad platform that incorporates social media to help newspapers win back classified advertising from other online sources. It is estimated that recent digital disruption of conventional classified advertising has cost traditional news organizations billions in lost revenues. Meng believes is platform will create a new, steady stream of revenue for news operations.
Meng’s AdFreeq is one of 40 companies worldwide selected to debut today at the 2012 LAUNCH Festival. Jason Calacanis’ Launch Festival exposes these start-up companies to 400-500 venture capitalists and angel investors and the possibility of funding support. More…