Serendipitous news reading online is gaining prominence, study shows
Mar 2, 2012
Saying developing media for the future will rely largely on Internet behaviors is an understatement. That’s why RJI is focusing studies on such things.
From Reynolds Journalism Institute
Traditional media, such as newspapers and television news, require readers and viewers to intentionally seek out news by picking up a newspaper or turning on the television. The Internet and new technologies now are changing the way readers consume online news. New research shows that Internet users often do not make the conscious decision to read news online, but they come across news when they are searching for other information or doing non-news related activities online, such as shopping or visiting social networking sites.
Borchuluun Yadamsuren, a post-doctoral fellow at Reynolds Journalism Institute (RJI), found a shift in the way people have begun to perceive online news. She says that while some people still have the perception of news as tied to traditional media, others now hold a much broader perception of news that goes beyond what is reported by professional journalists. Yadamsuren attributes this to the wide array of information available online. More…