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The Missouri School of Journalism to Create Two New Online Master’s Degree Options

Feb 13, 2013

In fall 2013 the MU School of Journalism will launch two new online master’s emphasis areas to meet online education demands. The health communication online master’s program focuses on public relations, strategic communication and health news and promotion, while the interactive media program teaches professionals about interactive, digital and social media and the ethical, societal and legal issues surrounding digital news. These programs take between three and four years to complete and offer the same quality education as the university’s on-campus programs. These new courses contribute to the Mizzou Advantage initiative Media of the Future.

Story by Missouri School of Journalism

The Missouri School of Journalism will launch two new online master’s emphasis areas at the start of the fall 2013 semester as part of a University of Missouri-wide effort to meet the demands for increased online learning opportunities.

MU is investing $2.5 million overall to develop 16 new online programs in order to increase access to higher education and enhance the number of graduates in specific industries. The School has been awarded $93,730 to develop its new programs.

The new health communication online master’s program will be designed for professionals in health sciences, health-care facility administration and communication. Courses will focus on public relations, health news and promotion and strategic communication research.

The new interactive media online master’s program will help professionals learn the use of interactive, digital and social media as they investigate the psychological, social, ethical and legal issues regarding the roles and effects of digital news, advertising and public relations on society.

The School currently offers two online master’s degree program options. The media management option is designed for students who have had substantial professional experience and want to direct their future careers toward management. The strategic communication online model is based on five principles: strategic planning, technology, relationship building, a global/multicultural perspective and a communications toolbox. More…