Newspaper publishers express optimism for the future
October 25, 2012
According to the largest survey of its kind, a majority of responding publishers still see a future in printing newspapers. In-depth interviews conducted by Michael Jenner, Houston Harte Chair in Journalism, of publishers, presidents, senior vice-presidents and senior managers from more than 450 U.S. daily newspapers have revealed that these companies do not envision a time when print versions of their papers will not be produced. Along with an optimism for print, the publishers also understand the need to continue investing in and moving forward with digital platforms which are a growing opportunity for revenue.
Story by Missouri School of Journalism News
Despite a declining readership and a poor economy that has forced the newspaper industry to drastically cut staff and expenditures in recent years, publishers of U.S. daily newspapers remain optimistic about the future of their industry. In the largest survey of its kind, Michael Jenner, the endowed Houston Harte Chair in Journalism at the Missouri School of Journalism, and the Reynolds Journalism Institute at the University of Missouri, found that nearly two-thirds of responding publishers expressed optimism for the future, while only 4 percent of respondents were not optimistic about the industry.
Jenner’s survey consisted of in-depth interviews of publishers, presidents, senior vice presidents or other senior managers from more than 450 U.S. daily newspapers. Despite declining print circulation numbers in recent years, Jenner found that more than 60 percent of publishers do not envision a time in the future when their individual publications will no longer issue print versions of the news. More…