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Featured Profile: Cyndi Frisby


Cyndi Frisby

Dr. Cyndi Frisby is a nationally recognized authority on media portrayals of minorities, athletes, women and teens.

Frisby studies how media messages contribute toward creating or maintaining stereotypes and biases against minorities, athletes, women and teens. Among other topics, she has investigated the sources of American viewers’ fascination with reality television and the effects of idealized images on perceptions of body esteem among African-American women. Frisby also studies race and gender representation in sports. For example, she analyzed coverage of black male athletes by magazines and news websites from 2002-2012 and demonstrated that news stories involving instances of crime or violence were more heavily covered when they involved black athletes.

Additionally, Frisby provides research-based decision making assistance to health organizations developing communication campaigns for underserved populations. She conducted two separate studies focused on effective messaging on breast cancer prevention among African-American women. She found that testimonials from African-American cancer survivors are the most effective way to increase awareness and willingness to have mammograms among this group.

Frisby’s enthusiasm for her research is reflected clearly in the classroom, where she has won numerous awards for excellence in teaching.

Dr. Cyndi Frisby is an associate professor of strategic communication in the University of Missouri’s School of Journalism with a courtesy appointment in the communication department in the College of Arts and Science.

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Related Initiative(s):
Media of the Future